Life represents a change in lifestyle, and also reflects people's new interpretation of leisure style. As modern living space continues to expand outward, outdoor home products have provided a more direct way for people to return to nature through change and innovation.
At present, the main consumer market for outdoor furniture is concentrated in developed countries, such as the United States, Germany, and the United Kingdom, where courtyards, gardens, and terraces are common. And under new domestic consumption trends such as the improvement of the aesthetic level of Chinese people, the continuous improvement of living conditions, and the rapid development of the leisure and tourism industry, what development opportunities will the outdoor furniture industry bring? ?
Although outdoor furniture is a small sector in the furniture industry, it has great market potential. As the government increasingly places emphasis on public garden spaces and leisure zones, the rise of domestic hotels, restaurants, high-end clubs, leisure facilities, etc., coupled with the new consumption outlook, new consumption patterns, and new culture brought by the government, the popularity of the Internet will create good opportunities for the development of outdoor furniture.
In addition, judging from the relevant data, the new generation of young people born in the 80s and 90s are more motivated to pursue a leisure lifestyle, and in the next two years, the domestic sales share of the entire outdoor furniture industry will increase year by year. In the third year, the era of mass consumption of outdoor furniture is about to arrive. In the future, outdoor furniture in my country will develop in the direction of stronger colors, multi-functional combinations, and lighter shapes.
Looking more closely at the scenes in which outdoor furniture appears in our lives, most of them are a series of places for leisure, entertainment and relaxation, such as hotels, brand restaurants, shopping mall office terraces, outdoor coffee leisure areas, resorts, yachts, etc. The transplantation of commercialized leisure is gradually changing the way we work, shop and vacation. Shopping is not just shopping. The shopping streets and outdoor leisure areas provided by some large business districts have greatly improved the user experience.
Business districts are no longer places for shopping, offices are no longer limited to private meeting rooms, and more and more people enjoy afternoon tea in outdoor areas with both business and leisure functions.
In China, outdoor furniture companies have gradually improved their supporting facilities for the commercial sector, from design to customized comprehensive outdoor solutions, and have gradually shifted from focusing on exports to the Chinese domestic market.
Compared with commercial functions, domestic consumer demand for outdoor furniture still has certain limitations. Since few households have terraces or courtyards, and most households only have balconies that can be used as a place for "outdoor living", the concept of "bringing nature home" in China rather refers to bringing nature back to the leisure corner of the home.
We hope that the products we make will enter the lives of consumers in the form of an ornamental and functional leisure experience, make indoor leisure spaces a part of family life, and return residential areas and areas to nature. There is also a balcony that can be used for leisure.
